Noom is at its core a behavior-modifying weight loss coach that sits on your smartphone.
Using data from millions of customers, Noom combines this to create a one-of-a-kind program for you, that is backed by some very solid research.
Noom is not a diet or a fitness plan – but it can include all those things.
The process begins with a massive quiz. This quiz will force you to dig right into all your habits, the things going on your life that lead to where you got to today. Every answer you give is another data point that Noom uses to build your plan.
Noom offers a choose-your-own-price trial. They experiment with various payment methods – but generally the suggested is $18.37. But you can offer 50 cents if you want. This lasts for two weeks.
At this point you must use either credit card or paypal. After the trial time you will then be billed for the full program.
As Noom is based on data – the price and length of program varies from person to person.
For me they suggested a six month program at a cost of $6.05 per week (billed all at once).
Noom offers all the features of a powerful weight loss type app. This includes:
Noom has a unique feature in that recommended foods change as you grow into the program. Foods are categorize by color (red – not so good, green – good to go).
The program will train you to recognize foods and portions that aren’t doing you any favors. Over time the categorizing changes as you get better at your food choices. Very clever.
At the end of your suggested program length, you can opt to cancel. And hopefully you do, as you’ve adopted new habits. You still have access to the app (for food logging only), but all the personalized training is no longer available.
The results are quite amazing.