Diet Divas are no longer in business. They ceased trading for unknown reasons at the end of 2004.
Diet Divas are a web-based company providing access to a subscriber only diet plan. The diet is a a high-protein, reduced carbohydrate plan authored by Dr. Oscar Espinoza.
The Diet Divas (the website is managed by two women – "the divas"), claim that you will lose 2-5 pounds per week. In order to do this you must become a member of the program by paid subscription – either by paying a monthly fee or by subscribing for life.
This membership will give you access to message boards, meal plans (personalized?), and one-on-one counseling – something that the Divas claim to be fully personal and direct.
A significant part of the Diet Divas plan appears to be their food products. There are protein-based shakes, snack bars, and other meal replacement products. As part of the subscription you are strongly advised to purchase these products.
This is suspect, as weight loss can occur without any supplements (although Meal Replacements can take the hassle out of preparing nutritionally correct meals).
DietDivas.com – Official site (no longer working)